Before a funder makes a contribution, before a partner reaches out, before a volunteer shows up, they’re asking themselves: can I trust this?

Trust is not binary and it isn’t instant. It gets built through small signals, repeated over time: a clear story, an updated post, a face behind the work, an organization willing to vouch for what you’re doing. As Robin Wall Kimmerer writes, “All flourishing is mutual.” The same is true here. Trust is something we grow together, between stewards, supporters, partners and the land itself.

That’s the design intention behind Ma Earth’s platform, to grow a trusted ecosystem of regeneration. A place to make the importance and impact of your work more visible, to garner more support now and into the future.

And it’s not just for donors. It’s for partners, collaborators, volunteers, and the entire range of people who care about what you’re building. Because regeneration is a collective process that we do together.

Here are ten things you can do on the Ma Earth platform, to grow trust in your regenerative project.

Other organizations can now endorse your work directly on Ma Earth. An endorsement is a public signal that someone else is willing to vouch for you, and that kind of peer credibility matters to funders. We've partnered with a dozen evaluators we trust to get started, and we're continuing to grow that network.

Anyone can “follow” your organization or project profile. Followers receive updates and see your activity. Beyond staying connected, it sends a signal that people are paying attention to this work and your project has reach.

The most compelling project profiles show, not just tell. You can add photos, videos, and visuals directly to your project story and gallery, putting faces, landscapes, and living ecosystems at the center of your profile.

A clean, shareable link matters more than it might seem. When you reach out to your community, a simple URL like maearth.com/yourproject is easier to remember, easier to share, and easier to trust.

Your project is alive. Share that. Updates can include written reflections, images, PDFs, anything that captures the work as it unfolds. They're sent to your followers and donors and appear on your project page, creating a living record of real, ongoing impact.

One of the first things donors look for when assessing a project is to understand the people behind it. Adding members and admins to your organization puts the people at the center, where they belong.

A profile photo and a few sentences go a long way. Share who you are, what you care about, and why this work matters to you. Encourage your team to do the same.

You may have applied to a Funding Round with one specific project, but you’re probably managing multiple projects inside your organization. Add your other projects to the platform to begin tracking their impact, building visibility and garnering more support.

Browse the map, search by bioregion, filter by focus area. Hundreds of regenerative projects are already registered on Ma Earth. Explore them and reach out. Coordination across communities is one of the most underused resources in the movement.

Funding Round 3 opens for donations July 1-21, 2026. But this is still only the beginning, and we’re already dreaming into the next one. Applications for Round 4 open in late January, with Round 4 launching on Earth Day: April 22, 2027.

Being selected for a Funding Round is recognition of the work you're already doing. The profile and credibility you build now carries into every future round, and beyond.

One more thing worth knowing: all of this data is managed on Certified, which means you own it. You can take it with you, connect it to other regenerative applications, and build on it outside of Ma Earth. We're designing for your sovereignty and interoperability across a growing ecosystem.

If you have any questions, the Help Center is a good place to start, reach out to our team directly, or join our community calls.

Building trust takes time, so does regeneration. We’re just getting started and grateful to be on this journey together.